Grower First

# Demonstrate to all our growers that handling their business well is the top priority at ANAF.

# Understand needs and expectations of growers and work to achieve excellent results.

# Treat Growers as valued partners and ensure mutual success through dedication to our business relationship.

Respect

# Treat everyone with respect and always relate to them with dutiful regard.

# Create and foster an environment that seeks people’s involvement, input and ideas.

# Communicate with all team members to ensure that everyone is aware of changes and new information in a timely manner.

Excellence

# Strive to be “Best in Class” and provide a framework for continuous improvement.

# Refine what we do through consistent training initiatives.

# Accepting nothing less than world class professionalism from those who work with and for us.

Integrity

# Communicate openly and honestly with all customers, vendors and ANAF employees.

# Always represent the Company with unwavering honesty and sound moral principles.

# Exhibit trustworthiness and credibility to maintain an unchallenged reputation.